Research On Mobile Network Marketing Strategy Of Digital Publications

Digital publishing is the industry that comes with the development of technology. With the rapid development of the domestic mobile Internet, digital publications have become more convenient and universal, has been recognized by many users, digital reading has also become a way to be accepted by the user to read.In the market, there are many kinds of digital publications, and the mobile client market presents digital publications. However, the mobile client products have homogenization phenomenon, which makes the digital publication mobile network marketing become the key to success. Internet marketing helps to capture the overall market trend and helps digital publications develop the right marketing approach to mobile Internet to help maximize the benefits of digital publications.This paper analyzes the current problems of digital marketing mobile network marketing from the current situation, such as content homogeneity, weak copyright awareness, single marketing strategy and so on. Based on these problems, this paper proposes a solution to the problem of content homogeneity Of the need to create high-quality content, and strengthen the copyright protection mechanism to develop personalized marketing strategies to meet the needs of different audiences. On the basis of summarizing and analyzing the problems, the paper explores the future trend of digital publication mobile network marketing, and provides the theoretical basis for the future development of digital publications.