Research The Media Influence Of DragonTV

The unceasing progress along with social civilization, IT develop vigorously, television media also strengthens continuously as the important means of public information communicate , becomes the important strength that influences national and social development. Now, television channel increases continuously, media market enlarge step by step, the competition between television channels also becomes fierce day by day. Under this kind of condition, the influence of television media already more and more bulges out for the development of television. The just some market analysis indexes such as" audience ratings"," coverage rate"," loyal degree" and" stability" go through the actual situation that can not reflect television media market completely , the influence of media has occupied more and more important position for assessment or the development of media. Practice circle and theoretical circle begin to try to be basis with "influence" to measure the value of television media. Exploration, study television media influence, after it becomes the hot spots of current popular propagation research field. This paper has first explained what Dragon TV media influence, have analyzed the reason of promotion as well as the classification of television media influence. Then under this guidance, regard this case according to eastern guard, since having analyzed inside and outside because of two aspects that eastern guard regards the reason of influence promotion, finally, have analyzed eastern guard to regard is good at resource integration make its influence get biggest development. This selected works take eastern guard to regard as for major research object, this has the consideration of 3 following aspects mainly. First, eastern guard regards to be a brand-new channel, influence is from having no to having, from weak go to winner. Than other television media, its influence form and develop train of thought is relatively distinct. Second, eastern guard regards to adopt the brand-new foundation that sale and management machine made, channel running accord with marketization running requirement relatively and have had influence promotion cause analysis therefore. It is 3th, the author is that eastern guard regards loyal audience, always let slip no opportunity watch her programme.