Study On Management Of Masculine Fashion Periocidal

Looked from the former experience, the popular periodical (such as "Reader", "Bosom friend' 'Family", "Stories Magazine ") and the feminine fashion periodical (the "Rayli" series, the "Fashion" series, "ELLE", "Marie Claire "and so on)were mainly in Chinese periodical market, the masculine fashion periodical market does always not be paid attention to . Except some butch periodicals are publicly discussed ("Business & Finance Review", "Window of South", "New Weekly", "Chinese National geographic" and so on), the fashion periodical has not been able to enter the public eyeshot . However the fashion magazine company who publish "Fashion Gentleman" and "Fashion Health"gentleman edition earn the huge profit silently,in 2003 the masculine fashion periodical enter the market continually,and the Chinese edition of overseas well-known masculine fashion periodical appearance, it has presented the prosperous prospects for development, each kind of folk strength also joins to invest, it become the important topic of how to manage.But it should be attentioned that the masculine fashion periodical market anticipated high benefit has brought the blind investment. Lack of the experience, many enterprises and individual, starts investment by reason of the enthusiasm, cost large loss finally. Scientific and objective research, the abundant preparation and the consummation management, can bring the periodical management satisfying result, promote the masculine fashion periodical develop with steady steps, creates the new economical point of growth for the develope of Chinese periodical.The full text divides into four parts. The first part is outline masculine fashion periodical management meaning as well as the overseas well-known masculine fashion periodical management status, elaborated the background and its development emphatically which the vital significance to our country periodical industry. The second part has carried on the analysis take the fashion magazine company as the example for realistic pattern which has be provided as a successful model, and points out concealed worry. The third part elaborated the core content of the masculine fashion periodical management, and puts forward the correlation proposal. The fourth part aim at the investment upsurge of the investor and the press, proposed the newly creation publication should pay attention several questions, including compose commercial schedule, confirm work key, database marketing and market subdivision.