A Study On The Niche Strategy Of China Child Channel

Ecology has extended from the field of biology to humanities. Media activity has become a main part of human social activity. Ecology's theories of integrity and balance are also standards for the ecological problems in the fields of media. This article combines child channel and media ecology that are two hot topics in social. It analyses the living situation and niche of internal child channel by using the ecology theory and research method, in order to find out the niche strategy of china child channel continuous development. Nowadays, not only but in china but also in other countries there aren't any thesis use ecology to study the problems of child channel operation. And the article uses this new way to discuss the problem in this field.Firstly, It traces the history of child channel and introduces its development situation, summarizing four problems which internal child channel are facing. Secondly, It explains the conception and theories of ecology, niche, and media ecology, media niche and analyzes the niche, trophic niche of internal child channel based on these theories. Finally, It provides some suggestions on the niche strategy of internal child channel founded on these analyses above in the article, to give some inspiration and direction to internal child channel and help them get rid of difficulties.