A Study In Internet Political Negotiation

Mass media has been playing the important role of channel of political negotiation in political field all along. As long as Internet developing and disseminating rapidly as a new mass media in recent years, Internet also becomes another important negotiation channel in political field.Internet has strong communication ability as it mixed several kinds of mass media type and personal communication as well. Traditional mass media has two limits to be the channel of political negotiation channel. The political negotiation based on those media is indirect and participators do not have equal power to access to those media. These two limits are hard to be solved while Internet can raise ability of the public to access to media and provide more means to political negotiation. From theoretical survey, Internet can consummate the channel of political negotiation.In practice, political news communication on Internet provides more sufficient information for participating in political negotiation. Internet absorbs political authority and public to take part in. It exerts more efficiency in propaganda, public expression, real-time communication and so on.Of course, there are still some factors place restrictions on Internet exerting capacity mentioned above on present stage. Some reasons come from Internet itself such as the over free air and small range of people accessed into Internet. A restriction from traditional concept and system of news and communication is also a reason. Efforts should be made through changing concept, strengthening system construction and other aspects.