On The Profit-Point Of Digital TV

The Chinese television industry in the 21st century faced with the new pressure and the opportunity, simulated the television sole profit and the profit pattern ambush very big crisis, has already formed the resistance to the television industry healthy development. The digital television development will be the television industry development inevitable trend, the digital technology leads television industry the medium fusion time, will cooperate and divides the work into television industry the development the main melody, and will be able enormously to impel the broadcast television media collectivization the advancement. Compares the digital television with the traditional television all has the obvious superiority in the technology and the operation, the digital television image and the sound accompaniment quality is high, may realize the different service in the identical channel, the digital television operation may hold controls, charge technological innovation. The digital television multi—dimension profits spot is in particular is filled the field the anticipation. The digital television has the innovation the advertisement management, the reception of TV expense, the video on demand, the interaction television, strengthens the television, the multimedia information service and so on the main profit spot, is opposite in simulates the television to say, the digital television profit spot is extremely many Yuan, this kind of Yuan profits to the entire television industry healthy development are extremely important.But because the technical standard not yet is clear about, the correlation policy lags, the network division, the content bottleneck, the management pattern question, the fund is puzzled and so on the difficulty, digital television profit cannot smoothly realize. The author thought may through the solution management pattern question, enhancement user service consciousness as well as by strategic alliance support profit realization these measures, may effectively be able to realize the digital television these profit spots, enables the digital television industry the healthy development.In brief, may the affirmation be, the digital television future will will certainly to substitute for the simulation television, but at present conforms to the market development and the industrial production request mature commercial operation pattern also in the exploration, the market cultivation also in carrying on, we will have to grasp the digital television industry development diligently the intrinsic logic and the rule, positively will carry on various aspects the reform, will impel this profession soon the high speed development.