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The Research On Position Of Metropolis Daily Economic News Under The View Of Media Ecology

Posted on:2012-08-26Degree:MasterType:Thesis
Country:ChinaCandidate:L X ChangFull Text:PDF
GTID:2178330338995272Subject:Journalism
Abstract/Summary:PDF Full Text Request
Now economic news is very important for Metropolis daily , especially in China where economy is rapidly developing; But the fact is, the economic news report of metropolis daily is in a disadvantageous position ,for example, layout reading rate is low , layout is accounted for less than partial and so on ,when compete with other similar economic forums. The purpose of this study is discusses the status quo, causes and improvement of the Metropolis daily's economic news report position under the view of media ecology.The study first transverse mounted. From research the economic news of Party newspaper, Metropolis daily and Finance newspaper in the city of Tianjin , this study find out the characteristics of Metropolis daily economic news positioning, for example, audience position is"wider"than Party newspaper and Finance newspaper, content position is"narrower"than Party newspaper, report position is"richer"than Party newspaper, propaganda position is more"positive"than Finance newspaper.Then the study to fore-and-aft. According to the principle of the media ecology, this study point out the position disadvantages of Metropolis daily economic news when it compared with the Party newspaper and Finance newspaper economic news. For example,"extensive Target reader, but information sources is single","most regional news, but economic news required spanning the globe","the crowd position, but the report ways is not rich".Next the study analyze the social and political environment, advertising resources environment and the reality of audience's ecological status of the media in China, finds out the subjective and objective reasons of Metropolis daily economic news position shortages. Finally, the study combines theories of Narratology and Psychology, references the good cases of domestic and foreign economic news reports, puts forward concrete proposals for economic news reports of Metropolis daily.
Keywords/Search Tags:Metropolis daily, Economic news, Media ecology, Position research
PDF Full Text Request
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