Chongqing Metropolis Daily From The Perspective Of Media Ecology

With the development of communication research, the more profound the Communication Studies conducted qualitative and quantitative research communication scholars are increasingly the focus of attention has become a problem. Media ecology as a branch of the Communication Studies has been gradually improve, but how to solve practical problems of media ecology perspective of qualitative and quantitative study of media ecology is still important issues need to be addressed.Chongqing as one of China’s four municipalities directly under the Central Government, is the youngest municipality, the rapid development in recent years is also the focus of attention of the city. Chongqing Metropolis as Chongqing mainstream mass media, to maintain social harmony and provide information to guide public opinion has made an important contribution; from Media Economics Metropolis Daily also exhausted body stops to attract readers, the competition is also quite intense. Chongqing four Metropolis, are the party’s mouthpiece, the public economy and institutions. Institutional and holding units are slightly different. Although all the mass media, the audience and positioning are different.Four interpretation of Chongqing Metropolis Daily, from the point of view of the media ecology as the criterion in an objective and impartial third-party data, locate the four newspapers niche, niche relationship breakdown of the four newspapers, including their own niche breadth, niche position Ecology indicators. For the understanding of the the four of Chongqing Metropolis niche relative advantage of great benefit.Competitive analysis of four newspapers, consolidated its industrial structure, including the credibility and credibility. Not only to understand the true strength of four newspapers in Chongqing, at the same time to the four media sort. Understand who is the real Metropolis, while the remaining three newspapers to play the leading role in those aspects. Objective third-party research data as well as for the preparation of this paper text with to reveal Chongqing Metropolis ecological performance.By the outer ecology and ecological chain analysis, analysis of Chongqing Metropolis future development prospects and trends, and to make relevant recommendations and forecasts.This paper improved media ecology research framework, four of Chongqing Metropolis to find third-party data credibility from the perspective of Ecology positioning, analysis and research. Achieved certain results in terms of qualitative and quantitative research.