The Breakthrough And Reconstruction Of Media Discourse In Production Mechanism

May 12, 2008, a rare natural disaster - Wenchuan earthquake, tested the Chinese government and people, and the media in this unexpected disaster incident, had an unprecedented historic progress. A large number of home scholars have Studied Wenchuan earthquake as an example, trying to study the success of Wenchuan earthquake coverage, but few words of a special study from the discourse production mechanism.Media discourse has become intermediary in the establishment of the relationship between man and world. The production of discourse, that is, the encoding information is the first phase of media discourse production. Production of discourse and the social reality have a complicated two-way relationship, and is impacted by social dominant ideologies. The important impact factors of discourse in the production of mechanisms are System control, organizational control, News values system and its own factors of the practitioners. Based on the production mechanism of media discourse in this light, this paper studied in the nature of media discourse production mechanism, the breakthrough in the media discourse production mechanism, the social context in promoting the breakthrough of media discourse production mechanism and the aspects of reconstruction of media discourse production mechanism.Research shows that the Wenchuan earthquake report has been achieved breakthrough in five practical: Information Disclosure, reporting procedures, mode of production, discourse demands and report perspective.The breakthrough in promoting media discourse production mechanism due to the legal system protection of a information disclosure, the compete for right to the discourse in the electronic media era, the natural return of media report law and the professionalism enhance of the practitioners and so on the social context. Studying in the reconstruction of media discourse production mechanism is in the hope that the success of Wenchuan earthquake report is not only cases, a special case, but has become the good start of institutionalized. The reform of the News monitoring mechanism, the Construction of news value system and the innovation of the concept of News Career ideas are important measures to the reconstruction of media discourse production mechanism.