Research On The Operating Model Of Channel Dressing

Digital Pay-TV in foreign countries has developed for a long time and formed a mature channel operationing model。In recent years,with the increasing popularity of digital set-top boxes, digital pay channels gradually accepted by the domestic audience.While the new media developing and the appreciation level of audience changing,Film and Television broadcasting also change the management policies in recent years. TV is no longer an absolute scarcity of resources, the development of television media present some new dynamics.From the ownership, management and channel positioning and programming, as well as the mode of gains,this thesis explores the operating conditions of Channel Dressing. The key point of the thesis is to give suggestions for the problems identified in the summary.