A Brief Analysis On The Development Of Men's Fashion Magzine In China

This article is based on the Chinese men's magazines. Firstly it defined Chinese men's magazines, which is the subject of this article as Chinese men's fashion magazines. Secondly it reviewed the legend of a very famous male magazine "Playboy" and sum what we can learn from its experience. Then it described the actual status of Chinese men's magazines and gave an example to illustrate my point. The example is " Mangazine", "FHM", "Fashion · Esquire", which are the best-known men's magazines in China. Also it gave some suggestion on different aspects as follow: Chinese men's magazine need to develop its brand image and make a large scale production to adapt the market economy. And it should provide readers the comfortable and beneficial contents. It will expand more various forms on its publishing and advertising. As a mass media, it also should contribute to spreading the aggressive spirit and excellence to the society.