Study Of Newspaper Website Paidciontent Model

In recent years, new media witnesses a rapid development while it poses great pressure onthe traditional newspaper. Although there are many studies exploring profit model of theNewspaper website, studies about paidcontent model which is one type of the profit model hasnot gained enough attention from experts outside or inside. During the financial crisis, Theprofits from advertising market plummeted, leading to severe losses of the newspaper industry.On the contrary, Wall street Journal and Financial Times and other newspaper charging for theirreaders didn't been brought into deep crisis.The fact raises concerns from the newspaperpractitioners and the scholors, and they come to realize the paidcontent model as another way tosave the newspaper in recession. In additional, with the rising popularity of smart phones andtable computer, the improvement of technology and the payment method, the paidcontent modelhas gradually been considered as a focus in some reaseach.Some reseach achievements has been obtained in the domestic study, however few articlesdefined what paidcontent model is comprehensively or clarified different types of paidcontentmodel sysmatically. Case studies on one or two newspaper websites appeared in some jounalsbut no one has ever introduced the charging practice in an overall way.This article demonstrates some basic information about the efforts that the websiteengaged in charging for digital contents through analyzing different kinds of newspaper as casestudy. Apart from newspaper website, this article also introduces some practices of charging fordigital contents in online game, music, vedio and other areas, so as to provide experiences forthe newspaper website and discover the regularity. In the end, this study will make a conclusionabout the strategies of charging for newspaper contents and a primary forcast about theprospective of the paidcontent model in newspaper industry.