Research Of The Content Mardeting Ofchinese Newspaper

Based on the general characteristics of Chinese medium market , absorbing the successful operating experiences of the editors in chief of several domestic mediums , this dissertation concludes some solutions about how to forge the core competence by the selected content, and how to make out and improve the newspaper brand .In a sense , newspaper business is actually a big systematic engineering ,but as far as the content marketing concerned , it is also a small one . To narrate easily , my dissertation is divided into five parts . In fact, they are consistent and melted totally or partially in the practice of brand management of newspaper .The first problem to be solved in content marketing is content locating . Of course , when considering the newspapers respectively , their market locatings are different , however , they have something in common . The premises for content to enter the market , range from " foreign reversely deducing" to "deducing in sequence" , from " the trend of locating on expensive market "to "sub-newspaper locating", and from "dividing" to "anti-dividing ".Except for locating , content marketing strategy , content writing strategy, content service strategy and culture strategy , they are all to solve the problem of how to gain the market share through the content on the background of changing . This is related to how to see the content in the macro economy , to improve the brand through the content, to better serve readers on the age of information explosion , to improve the function of content organizing , to increase content value and to avoid the corresponding marketing errors , and to cultivate young readers by "newspaper participating education" .They are all very important factors in practice .Content marketing variesgreatly,but with only one center—making the brand stronger.