Study On Convergence Of Newspaper And Web

The appearance of new media gives the traditional newspaper much too pressures and challenges. As a traditional media, the newspaper has to adapt to the change of environment medium, to reform.Media convergence becomes a hot word in media industry. It is stimulus that newspaper in close relation with the web. The convergence of newspaper and web beginning with using each other, transforms to interaction, and finding the way of theirs with intergrating. Only if convergence of the newspaper and the web really, they will take their advantages and find the way of existence.How can we definitize the convergence of the newspaper and the exactly? First of all, we must make sure the content and meaning. But there is a distinction between current situation and real convergence, and it is necessary to adjust and reform. In view of the situation of our medium in my country, it is essential that put the newspaper and web together. And the methods include structure of management, information resources, human resources, publicity strategy and news performances, and so on. However, the profit is a important problem to explore. By the convergence, the newspaper will get new profit, and so will the web. It will expand the scope of gaining to both contents , advertisement and other innovation modes. After the convergence of newspaper and web really, they will get a new starting both.