On The Financial Crisis' Wuhan Evening News' Revised

Since 2008 American loan crisis initiation's global finance big Tsunami, has brought the serious consequence for various countries' economy. The media industry was specially the newspaper industry has come under the serious influence which especially directly its brought. This article mainly lies in analyzes "the Wuhan Evening news" the survival strategy which adopts under the current financial crisis situation, based on this proposes in the financial storm the newspaper industry survival strategy, how to set up the news brand, the development digit newspaper industry for our country modern newspaper industry in the new medium time to provide the beneficial enlightenment.People are looking for a way to live frugally and financial investment in order to withstand the financial crisis of the cold snap hit. Can the economic situation of the media, the media competition changes, seriously considered, and correctly determine the proper response is a continuation of increasing difficult situation, whether in the financial crisis turning crises into opportunities, the key to an invincible position. Would like the audience are thinking, worry about the audience are anxious, Wuhan Evening News after the second half of last year, since the understanding and practice, through better management, adjusting the layout, and actively deal with the financial crisis, been through difficult times.As one has nearly 50 years-old newspapers, "Wuhan Evening News" as soon as possible to plan and adjust its strategy layout, change the concept of running a newspaper and business philosophy, blazing a trail to adapt to changes in the market to meet the needs of readers and expand space for development of the new road. October 28,2008 re-revision, Wuhan Evening News achieved impressive results:Newspaper circulation to enter the fifth consecutive year, "World Journal circulation hundred," which peaked in 2008, the World Journal circulation of the first 64 hundred, compared an increase in the previous year. Advertising revenue growth of 20% over the previous year, economic efficiency has greatly improved. This bucked the market, a special performance, Wuhan Evening News with innovative and enterprising result of dealing with difficulties, but also for many years to form a continuation of the robustness of the development strategy is a proactive, sustainable development, a good trend.