Since The Financial Crisis, The Newspaper Media In China Graduate Employment Report

In recent years, as China's increasing year by year the number of college graduates, college students employment as a hot topic. Since the second half of 2008, in the international financial crisis adversely affected China's economic development under the impact of China's college graduates facing an unprecedented grim employment situation. In 2009 State Council Premier Wen Jiabao when Xi'an Jiaotong University investigation and study pointed out that the current first important matter is about university student's employment question, he said that "the university student employment is the current livelihood of the people important matter, is the huge matter". On two meeting of 2010, Premier Wen JiaBao has mentioned issue of obtaining employment of the college student especially in a government work report, the priority having listed college student employment job as this year has worked. Graduates from institutions of higher learning's issue of obtaining employment already becomes maximal people's livelihood problem, construction and the country being related to harmonious society a lasting good order. The media on this subject has also been given adequate attention and height. Various types of media for students planning employment related reports, presented in different ways about the college students employed in various problems.With news that some media reports exaggerated the difficulty of College employment, some such as "explosive", "squeeze", "fight" and "Wandering," "Lost" and other words occur frequently exacerbated the graduates and the community panic. Dissemination of information theory tells us that the news media as a social phenomenon and in the reproduction of those records, which set the agenda of social issues and reports, can affect the public agenda, and audience awareness, and thus influence the audience's choices and behavior. Thus, the author of the news media reports on the employment of college students had interest in the study, and through literature search in this area, found that concern about the employment of students, scholars, and many are from Gaodengjiaoyu the various systems associated with employment aspects of the study, from the news media point of view, the still relatively small, this research has some practical significance and innovation.This paper discusses the problems are:how the media is the subject of employment construction of university students? Different types of media coverage have taken the way of what? Current employment for college students reports any problem? The root causes of these problems is what the last, the author proposed to improve the way students and countermeasures employed reports.In response to these issues, this paper select the party newspaper, the elite class of newspapers and urban class newspaper as a sample, using systematic sampling, content analysis and document analysis method, Chinese print media sort of objective discourse on the subject construction methods.Through analysis and comparison, paper found that when the media reports on this subject there are different degrees of "one-sided" and "entertainment" and "bubble" and so on. The fourth part of the article was from the media, the macro-and micro-editing part of the operation to start, explore the reasons for the existence of these diseases and methods of circumvention. Finally, the author puts forward measures to improve students'employment report and recommendations to the media on the subject of future employment, the construction of university students to provide useful lessons.