The Analysis Of Media Role In The Spread Of Mass Incidents

In the background of the information society, the media plays an important role in all aspects of the social life. For the spread of the mass incidents, the media play multiple roles, such as the mouthpiece of the Party and the People, the first witness of the mass incidents, the channels of information dissemination, the carrier of public opinion, the stabilizers of public mood, and so on. The agenda setting, opinion leaders, gatekeepers, and the spiral of silence theory are all the premise of media role. It's an important thing to reduce the negative impacts at an large extent in the mass incidents. In order to play a good role in the harmonious society, the media must improve self-cultivation.However, as a part of the community information system, the activities of media are carried out in a particular social system, all the phenomenons above are impacted by the following factors, the political control of state and government, the economic control of interest groups and economic strength, the control of social and cultural systems and communication technologies. Since we are in the period of social transition, factors such as the emergence of new social contradictions, the management can't keep up a time, they may led to the confusion of media role and some other unknown issues. In this paper, the author analyzed the dislocations of the media role in shishou"6·17"mass incident of Hubei province. For example, aphasia, discrimination, lack of supervision by public opinion and other issues.The dissemination of information, public opinion, the coordination of social relations, the maintenance of social stability and development are the responsibility of media goal in the building of a harmonious community. This put an higher requirements for construction of media role under the goal of building a socialist harmonious society. An the premise of follow the basic principles of news, traditional media must strengthen cooperations with new media, highlight advantages of itself, improve the capacity of information acquisition; Guide public opinion and monitor the government's behavior, promote the role of the media public opinion to accelerate the solution of the mass incidents; Stable social order; Supervise the government to resolve the incidents, in order to improve the credibility of government; Acoordinate all parties concerned in mass incidents, to achieve the maintenance of a harmonious social environment.