The Research On Application Of Situation In Mobile Concept Design

21^st century has been the era of relationship. Mobile phone and other electronic products have entered the era of the so-called Business 2.0—Prosumer times, from the original passive marketing era. In this era, phone is no longer just a specific object on behalf of its original function, and more a agency to show a variety of consumer's feature hobby. As these changes occur, china has become the world's largest consumer of mobile phone, but in recent years, the market share of domestic mobile phone is decreasing instead of increasing, which to a certain extent reflects the existence of the problem in domestic mobile phone design.This thesis shows the status of domestic mobile phone design with depth analysis, and draws out the root of the problem in two aspects, which are the corporate lack of knowledge on industrial design and designers too emotional to design. At same time, through in-depth study of Situation Theory, this thesis addresses the Relation Concept of Situation Theory is an effective way to solve existing problems, put forward the concept of situational domain, and summarizes the significance of Situation Theory is learning situated thinking and the application of situated information space and situated design space. Then, with the existing problem, this paper proposes and demonstrates the use of Situation is the establishment of good condition of macro-situation and effective implementation of micro-situation and discusses its specific processes and involving method. At last, author illustrates the specific process with concrete case author participates in well-known enterprises, and also, improves the view before. Thereby, from the perspective of theory and practice, to demonstrated the application of Situation Theory is an effective way to solve the existing problems of domestic mobile phone concept design.