Present Situation And Development Space Of Kunming Life Service Newspace

The life of service’s newspapers to be one of type in China, this had been going20years of development history and own distinct characteristics with itself. The life of service’s newspapers face to changes in the market demand that’s also in the more competitive environment, and incessantly explore its own development model who is the life of service’s newspapers. This dissertation base in Kunming take the service class newspaper do the research object, try to use about journalism, communication, sociology etc. theory realize something, same like a comprehensive interpretation that’s development of the life of service’s newspapers in the Kunming.Based on the life of service’s newspapers predicament find out the new breakthrough point, and put forward the developing mode of reference for it.This dissertation uses in the thorough by the level, layer upon layer progressive principle. The first chapter is Prologue about research background, research status and significance; Part2talking about life service press definition, classification, history, characteristics, location, etc., determine the life of service’s newspapers in Kunming is the argument. The third chapter subject matter is conditions of existence bring to the life of service’s newspapers. Then, research of the three life service’s newspapers existence in here and now. Summed up the life in Kunming newspapers is currently facing fierce competition, aging predicament. Part4point out the market competition is prosperous or extinct that’s about different argument and account for it. Authors boldly put forward their point of view:Kunming life service possible future demise of newspapers.To the life of service’s newspapers take some brand strategy’s suggestion, and think about turn to the multimedia operation pattern’s transformation.