Research On Geek Culture From Communication Studies' Perspective

High-speed development in network media provide a perfect platform for the communication and development of subcluture. Among all kinds of subcluture groups, the geek group start to strongly interest the masses. Being the inventors of creative operational behavior for electronic media, the geek group undoubtedly become the pioneer of digital era. In the meantime, media products about geek culture constantly emerge. On the contrary, there is very few research achievement about geek culture. Therefore, the research about geek group and geek culture will be very valueable.From the academic value, theory horizon of communication lack of systematic research achievement about geek culture. Most of the publish work are reports and introduction. Therefore, this paper on a certain degree will fill up a blank in communication study. From the practical value, in the near future, there will be more and more media products about geek culture. Geek group will be their target audience. On the occasion, this paper will help the producers understand the target audience much better.This paper will adopt the method of qualitative research, using culture study as theoretical basis, starting with the concept of geek. As the research object of this article, geek refer to this kind of pepole, they use electronic media frequently, able to creat with digital technology, and transform using of electronic media to certain kind of cultural activities. They share the creation with the others, in the meantime, join the virtual community made of electronic media user. Then this paper define geek culture as a kind of subcluture form, based on digital technology, executed by geek group, made geek concept transmission as purpose.This article clear up the history of geek culture, in the meantime, analysis the reason of geek culture popularity. Then this paper describe the dissemination status of geek culture, using journal media, the medium of television, and network media as example, analysis construct role for mass medie to geek culture. After that, this article discuss the affect brought by the communication of geek culture, both positive and negative. At last, from the angles of medie, audience and business, this paper provide the methods of preferably communicating geek culture. Finally, this article reach a conclusion: along with the widely using of electronic media, geek group become a brand new kind of subcluture group, in turn become a kind of medie typical images. In the meantime, creations made by geek group greatly promote the development in electronic media. In another words, geek culture vastly nourish the innovation of digital technique.