Study On The Communication Strategy Of Shuishu Culture In Sandu,Guizhou

There are very few ethnic minorities who can have their own characteristics of writing marks and have been inherited so far.Shui ethnic group is one of them.An important part of the civilization history of Shui ethnic group is constructed by its writing symbols.With a long history,Shui Ethnic "Shui Shu" culture is gradually weakened with the changes of the times,and even faces the situation of extinction.The Shui ethnic group is not only suffering from the bombardment of modern media information,but also facing the lack of attention from all walks of life in the internal society to the inheritance of "Shui Shu" culture,coupled with the lack of talents,the low enthusiasm of active external communication and the lack of cultural innovation,most of its information can only be spread dynamically.From the perspective of cultural communication,this paper studies the communication strategy of "Shui Shu" culture in the daily life of Shui people.Using the methods of literature research,interview and questionnaire survey to carry out in-depth analysis.The first chapter studies the current situation and value of the communication of Shuishu culture of Shui Ethnic Group in Sandu,Guizhou,and makes a questionnaire survey and analysis of the current situation.According to its history,we can find that the social value of "Shuishu" culture is contained in the miniature of spiritual culture.The second chapter discusses the problems encountered in the dissemination of "Shuishu" culture of Shui Ethnic Group in Sandu,Guizhou Province,and analyzes the reasons from the internal and external environment.The external influence and internal pressure make the dissemination effect of its culture not very ideal.The third chapter makes suggestions on the dissemination of culture through simultaneous interpreting theory and practice,and analyzes the characteristics of "Shui Shu" culture in different forms of communication.In the fourth chapter,according to the researchon the communication strategy of "water book" culture,it can provide reference for the communication of other minority cultures,so that "water book" culture can transmit its cultural value and be favored by the public at the same time.