The Research Of Journalism Ethics In The Crisis Communication Present

In the new century, our country faces to more and more crisis, especially when our average GDP has surpassed $1,000. In 2009, it is reported that the amount of the public crisis happened is six times of 2000. Some scholars consider that China has gotten into the Risk Society which named by Germany sociologist Urich Back. Hence, crisis management is the problem which we have to face in a long period.Crisis communication is the core of the crisis management, and the main channel of crisis communication is the media. However, in China, the specialization of media only has a very short history and a large number of journalism ethics rules have not built. Therefore, a lot of problems come appear when media meet the crisis communication.In the essay, the clarification and rebuilding of the conception is the logic start. Then, the writer discussed the ethics problems though a large quantity of examples in China and foreign countries in media institution and practical operation in Part 2. In Part 3, the writer analyzed the reason of these problems. At the last part, the writer tries to give some ethics rules in the crisis communication for media.The writer considers that the reason for misunderstanding in the crisis communication in China's media is extending the specific characters of all kinds of crisis and negating the unifying of the crisis. The essay tries to clarify that the crisis only meaningful to human beings.The human beings is the core element of crisis and also the start and stance of the crisis communication. In the view of ethics, different kinds of crisis have the same ethics essence. The information publication in the crisis only has the difference on the quantity but not on the quality. The traditional crisis communication conception courses the split of the journalism ethics on crisis communication. Hence, the writer thought that we should build the ethics unify on crisis communication. In the details, we should build a impeccable information publication method to satisfy the knowing right of the public.