The Design And Practice Of Support Platform For Guangdong Mobile Two-Dimensional Codes Marketing

The construction of China's Mobile Communications Market has begun to take shape, and mobile marketing has become the new marketing model. The mobile two-dimensional codes have been used world wide for its fast input speed, high accuracy, low cost and strong reliability. In the domestic market, the application of two-dimensional codes is just getting started and it has a huge market potentiality as a new industry. The business model based on the design and application of the two-dimensional codes platform, is not only the subversion of the traditional barter transaction but also the realization of industrial application and the innovation of customer service, bringing more convenience and safer marketing experiences to the users.This paper aims to probe into the design, practice and the later application of two-dimensional codes, based on the knowledge of the current situation of domestic and foreign barter transaction and the key technology. This paper comes to a conclusion of the thinking of the construction of the two-dimensional codes application platform and provides a new marketing model for the development of mobile marketing to form the mobile two-dimensional codes industrial chain.This paper makes a construction proposal of the design and practice of two-dimensional codes application, and puts emphasis on several important links, for example, the distribution and verification mechanism of barcodes, the principle and efficiency of barcode reader, barcode adaptation and verification, and information security and prevention of burglary, etc. This paper elaborates the overall framework design of the barcode marketing platform, and divides the system into foreground application which is service oriented business personnel and background system which is used for monitoring and management and transaction processing. The foreground application and background system will realize the process of the application of barcode marketing.This paper indicates the feasibility of barcode marketing by the combination of the two-dimensional codes automatic identification and mobile phones. The barcode marketing can be greatly promoted by the construction of support platform for two-dimensional barcode marketing and the launch of marketing activities.