| In recent years, Vista Viewing the World, a news comprehensive abstract journal sponsored by Ningxia Daily Newspaper Group, has attracted people's attention with its rapid development and special style. Vista Viewing the World determines to be "the best news magazine of China", with its orientation of "as for the public opinions, view Beijing; as for the management, take the South as the example" and idea of "Walking out of Ningxia, facing the whole nation". Since from its foundation (March,2005), the annual circulation and advertisement volume have kept the increment speed of above 100% all the time. During the five years, it has become a model that can be used for reference and copied:firstly, firmly grasp the double attributes that are "abstract" and "news", give full play to the advantages of abstract journal, and improve the effect of secondary transmission of news by different information combination and integration; secondly, gain the large success on the circulation by the innovation of marketing means. This paper will make analysis and carding towards the model of the magazine from the view point of communication, journalism and marketing, so that it can find out the disadvantages and then put forward some suggestions for the future development. |
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