Feature Of Chinese TV Favorites Kam Po Type Of Program At 5W Mode

The art collection is an elegant event. With the continuous expansion of the followers, the art market is gradually picking up. Take the wind Antique show on the television screens in China began to show the head and feet. From Jilin TV’s "Looking for You", more than a decade, similar antique programs continue to appear in the CCTV and provincial TV. Because the art collection of its own characteristics, both cultural and economic value resulting Favorite TV program unique.This paper begins with an overview description of the course of development of the Chinese and foreign programs on antique.5W as the framework, using text analysis method to analyze program. I devided that type programs on antique into five parts which are the"speakers", set of content, broadcast platforms, audiences and effect. From the analysis, summed up the general rules and characteristics of this type of program. Specifically, the paper contents as follows.The first chapter have described the research background; literature review of relevant research results at home and abroad; and describes the research methods and innovations.The second chapter details the development trajectory and current situation of the domestic and foreign TV program of antique.Our renowned antique programs, for example, in the third chapter, the author did a lot of text analysis on them.I think the presenters, guests, experts and collectors as a "speakers" of the program, they should clear their own position in their duties, at the same time, they should reflect the respective professional, authoritative and authenticity characteristics.Even if the programs compromise to the ratings, the programs maker should ensure that the core of the antique programs unchanged.The fourth chapter, I use quantitative analysis on set the contents of our antique programs and the broadcast channels. I think the antique program should make a good grasp of the extent of the entertainment.The antique program shoud be innovation from the types of collectibles and narrative.Chapter five, through the questionnaire, I analyze the program’s audience characteristics. The antique program is the narrow niche of such programs. This kind of program has fixed viewing groups. Around the audience,different regions, different age, different cultural level, as Weil as engage in collection activities or not, TV producers should adjust on the set of content and narrative programs.The sixth chapter, the author analyzed and discussed the effect and significance of the program. The effect of cognitive level, providing the audience with the knowledge and information about collecting activities; effect of the behavior level, to guide viewers actively collect and get positive ideas. The emergence of such programs also enrich the types of television programs in China.Chapter seven,I believe that the homogenization, entertainment-oriented and fraud in the program is a major problem for our antique program. In such cases, the author puts forward The corresponding countermeasures.