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A Study About The Problems And Solutions Of Precision News Norm In China

Posted on:2012-03-10Degree:MasterType:Thesis
Country:ChinaCandidate:Z M ZhangFull Text:PDF
GTID:2178330335464470Subject:Communication
Abstract/Summary:PDF Full Text Request
Today, people have not unfamiliar for the survey. With the development of survey techniques and methods, precision news has become more and more. This article has been written focusing on the precision news norm. Firstly, the author has concluded that precision news norm should include the following 10 elements:Executing agencies and commissioned agencies of the survey, time of survey, method of survey, sampling population, the effective sample size, access success rate, sampling method, sampling error, sample structure, the questionnaire. The meaning of each element has also been described in detail. Secondly, according to China Youth Daily, the author has analyzed the application of each element. Thirdly, according to the problems having been found, the author has proposed the following six strategies:To do standard survey; Put all of elements into precision news content; Writing correctly base on the correct meaning of survey terminology; Strengthen cooperation with the survey agency or internal survey department; To improve the news audience's media literacy; To train the media practitioners.
Keywords/Search Tags:Precision News, Norm Elements, Survey, China Youth Daily
PDF Full Text Request
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