The Study Of Original Reporting Form Of Online Sports Media

Since the occurrence of the first Sports Salon Forum, online sports media has developed more than one decade in China, and created a special web genre which can be recognized by its common set of distinguishing features, which is a revolutionary progress for the mass media development.According to Harold D. Lasswell's research of the process of communication, this essay mainly study at three aspects of original reporting form of online sports media, including the communicator, communication process and the content. And conclusions are got as follows:1. The expansion of professional communicatorAs a new medium, online sports media is different from TV media and newspapers. The emergence of online freelance journalist is based on network technology. This group is used for news gathering and re-production.2. Breaking the convention rules of news gathering and productionDepend on network, online freelance journalist have the ability to access information almost instantaneously from different channels and write articles at home. The mostly change is they don't need to interview anybody, which break the traditional media conventions.3. The original articles of online sports media with new technology and creative featuresBased on new technology, the pace of news gathering, production and publishing is more quickly, and online sports media can release much more information, which embodies the characteristics of full-time and panoramic. Thus because of the freelancers, the original articles are more creative.