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News Site Content Management Study

Posted on:2009-07-01Degree:MasterType:Thesis
Country:ChinaCandidate:Y B WangFull Text:PDF
GTID:2208360272472865Subject:Communication
Abstract/Summary:PDF Full Text Request
At the end of the 20th century news websites began mounted the historical arena, in the subsequent 10 years, the rapid development has become the people's access to news and information indispensable platform. In the news the growing influence of the level of development against the backdrop of uneven level of vulgar tastes of different phenomena were gradually exposed. These of course have their own website congenital conditions, and other factors, but one the important issue can not be ignored is the development of news websites also have fallen far short of perfection and mature, there are many areas where improvement is needed. This article mainly from the perspective of the content business news websites for comparative analysis. Attempts to carry on the comparison to the different type news website content management, thus obtains the improvement news website content management the method. Competition among news sites is the core content, content of the news website advantage to be able to come to the fore in the fierce competition.From the transcript of a three-part expositions. Chapter 1 is the basic concepts defined, the main explanation of the definition of news websites, the characteristics, classification, the audience of several different types of structures, as well as the relationship between the news web sites, such as basic problems. Chapter II for the content analysis, the three main types of the content of news websites and web styles were compared. This paper will focus on the contents of the three aspects, namely, deal with unexpected incidents, the agenda set of results, the major event of continued reports of capabilities. In the style of the site, a comparative analysis of major news sites compared to the installation columns, news updates speed, the source of the news, information integration, information forms, and so on. Chapter III of the news content of the website operators development proposals, the main content of news websites and business aspects of the causes, and put forward a reasonable proposal. This article thought the news website content management aspect exists the subject matter is the news homogenization phenomenon serious, the vulgar information appears unceasingly. This article holds that these problems are the main causes of the news website news not fully functional integration, are unable to take advantage of new sources of the daily, Lacks the profession autonomy. This article holds that the content of news websites operating from the following aspects should be to improve: First, from the positioning improvement, and identify the media advantage, clear market positioning; Second, the content improvement, creating a scarcity of content, good interactive content , do a good job content integration; Third, reports from the improved use of multimedia coverage forms to attract Web cam's eyeball; Forth, reports from the tone and taste improvement, to the elegant style and taste media reports Popularizes lowly to change the status quo; Fifth, Improve on the accomplishment from improving editorial staff.
Keywords/Search Tags:news websites, content management, traditional media websites, commercial news sites, united news sites
PDF Full Text Request
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