Comparative Study Of Blog And Microblog

In Web 2.0 era, the application and development of Internet rapidly changed the style how people live and communicate. A new way of communication-Microblog appeard and made a dramatic impact on Web 2.0, followed after blog, facebook, youtube, etc. After analyzing the similarities and differences between blog and microblog, this paper will get the answer why microblog was so popular and charming, and also make some imaginations of the future media.The introduction of this paper represents the development and research achievement of microblog briefly, emphasizing on the possibility and significance for comparative study of blog and microblog. They have a inseparable and inheritance relationship and microblog improved in a high speed on the basis of the traditional blog mature form. To research this evolutionary process, the microblog's charming and attractive characters will be easily interpreted.According to Communication Studies, the first part describes the similarities and differences between tranditional blog and microblog, focusing on communication participant, channel and content. Analyzing this specific communication pattern can show the microblog's advantages, which blog doesn't have currently.The first part explain the initial reason why microblog became so popular all over the world in a short time. The second part explains the first part in the way of how media satisfy people's sensorial demand, basing on the Media Evolution Theory by Paul Levinson. The third part focuses on how the microblog satisfy people's internal demand better compared with traditional blog.The fourth part is the conclusion of above three parts. Firstly, compared with other kind of media, especially traditional blog, microblog can satisfy people's sensorial internal demand better. Secondly, by analyzing the transformation from traditional blog to microblog, this paper gets an conclusion- People play a decisive role in the Media evolution, and technology is restricted by people's creation, domination and choice. Therefore, this kind of transformation from blog to microblog is a big victory for human beings. Last but not the least, this paper made a imagination for future media. In future highly developed virtual environment, media will spread throughout people entire life. Media will seem to return to the initial state, but actually, it will transform to another state just like Negroponte described in his masterpiece"Being Digital".