Xinhuanet Henan Channel Transmission Characteristics Research

Xinhua net which is determined by central party committee, Sponsored by Xinhua News Agency, is the most important and first-class news media of our country. After many years management, it has formed its own independent brand and striked into hearts of many people, also formed a very high authority and influenced the society and the reader. These superiority, wins audiences' approval generally, becomes the party and people's mouthpiece truly which caused by the Xinhua net.Henan channel at Xinhua net is main army of the national key website, is one of more than 30 place channels at Xinhua net. It has widespread influences and authorities in Henan and bright Henan local characteristics.Henan channel is one organic composition of Xinhua net. It has not only enriched the total net's content greatly, becomes one important content supports of"national team on-line",but also becomes locality influential news website in Henan, expands influences of Xinhua News Agency as well as Henan branch. through the investigation and the analysis may see that, Henan channel at Xinhua net receives Xinhua net's"fair, objective, authoritative, prompt", displays leading role of public opinion. As branch website in Henan of Xinhua net, it loads the responsibility of collecting News information in locality , which is the basic function of Henan channel at Xinhua net, it also has characteristics of bright news supervision on public, opinion characteristic, bases Henan and serves Henan simultaneously. But, as same as Xinhua net, Henan channel at Xinhua net still lacks many flexibilities in the system and market operation; characteristics are not prominent,lacks individuality style of column establishment in the homepage design and channel column's arrangement. Moreover news content are most from the corresponding traditional media, which mostly belongs to the current politics news, lacks entertainment and popularity. In additional, it also faces challenge of commercial website news channel. The affinity of Henan channel at Xinhua net is relatively deficient, the popular promotion waits for more strengthening; The forum resources are not yet valued seriously, which waiting for further developing; The interactive consciousness is superficial of Network media, which lacks of audiences; In the reportage many subject materials are obsolete, which do not have their innovation, lack novelity, pointed and so on. In view of Henan channel at Xinhua net's result and insufficiency, its development strategy is: In view of the demand, the careful plan, displaying the network superiority of place channel in maximum; The investigation and study of network popular feelings, the segmentation receives on audiences in order to establishing accurate market localization; progresses scientifically, prominent local characteristics, develops the influence positively of Henan channel at Xinhua net; values the exchange of interaction, strengthens the forum construction and the public opinion guidance.