The Design And Implementation Of Advertising Management System For Hanting Radio And Television Group

As the development of computer and network technology, the application of computer is more and more widely, becoming a storage, inquiry, information transmission and the important tool of analysis. The need of computer applications for people are becoming more and more professional and systematic. Under the situation that the ad market is increasingly fierce, it is an important part of advertising department to make better use of computer network platform, to ensure the accuracy of the analysis of ad business statistics and the right time of ad broadcasting, to provide statistics for the business decision. The computerized management for the advertising business of TV group is more significant. Therefore, we have prepared a set of advertising management system suited for our radio and television group. And it'll be of great significance to improve the management level of advertising.This system is realized by B/S model, and it takes advantage of the development technology of Struts in J2EE. The developer kits the system uses is MyEclipse5.5, and the database it uses SQLserver2000.This dissertation has a research of the development of the advertising management system design and impementation of Hanting Radio and Television Group. Through detailed research, we have cleared off the characteristic of the advertising management. Through the analyzing of the management of the client, the contract, the broadcasting list, the media responsible person and the basic data, it clarifies the need of the advertising management system. What's more, it puts forward effective solutions for the realization of the system. I have analyzed the exploitation background of the advertising management system in the research of the system and clarified the development of the system. In addition, I have done some feasibility of the system function according to the problems existing in the system. Majorly, I have designed for the need of the system function., participated in the devision research of the system function, and analyzed the process of the core business in the system. It realized the process in client contract:the leaders of our group gives the management taskâ†'the collection and sorting of the client materialâ†'the registration of the client materialâ†'the discussion of the details of the contractâ†'the confirm of the contractâ†'the contract registration add maintenance operationâ†'the office modificationâ†'authorized by the leader. It also realized the process of management of broadcasting list:input of the broadcasting listâ†'authorized by the leaderâ†'analyzing diagramâ†'the management of the broadcasting.It realized the function of the management of the client, the contract, the broadcasting list, the media responsible person and the basic data. Through the development of the key business application in the advertising management, it improves the management of advertising set by set and designedly. It also realized the coordinate work and the unified management of all the department In our group. In addition, it improves the sharing and transfixing of the management system to realize the win-win of information and service.