The Design And Implementation Of Advertising Management System For Tianjin People’s Broadcasting Station

Advertising management system was born with the advertising market, information technology, development of the Internet, and it’s goal is to help advertisers to advertise and help people who manage the ads to deal with the data. Tianjin people’s broadcasting station’s management mode put forward this system in order to adapt to the development and the new mode of advertising business. This system manage advertising business with information and implemented business statistics.In this paper, we described the process of the People’s broadcasting Station Advertising Management System for Tianjin, which includes the requirement analysis, function design and the function implementation。For the first, we got the business requirements of this system, and the business requirements can be divided into five parts:the business, statistical analysis, data maintenance, auxiliary tools and system management. Then analyzed all the functions of requirements by using the UNL use-case diagram, and described the statutes. After that, we chose the technology for implementation, designed the technical architecture, coding with the framework of struts-hibernate and the language of Java. And then we designed the client management, advertising management and the playing management on the base of the technical architecture. What’s more we analyzed the class and the method and described the static structure and the dynamic sequence diagram by UML. This system use relational database management system to design the database, designing data table to store data, analyzing the relationship between data tables and stating the database with E-R model. At the end, we integrated each function and realized all the functions and tested them. Then we stated the process of realizing the functions using screenshots and UML activity-diagrams.This system realized some functions such as business operations, statistical analysis, data maintenance, auxiliary tools and system management. Business operations implemented customer management, advertising management and playing management. Statistical analysis implemented the advertising business, advertising statistics, customer list, statistics of today’s new ads and due ads, archives management. They provided a informational platform for management for the people’s broadcasting station advertising business.The implementation of the people’s broadcasting station advertising management system make the radio advertising management more automatic and more rationalized. Besides, it improved the efficiency and service level, which cultivated great opportunity for radio and television against the information age.