Design And Implementation Of Advertising Management System For Radio And Television Stations

With the continuous development of China's media industry,television has entered the tens of thousands of households.Television advertising has also become one of important business in television station.TV advertising has many characteristics,such as watching crowds,watching conveniently and playing well.It has become the first choice for enterprises to advertise.Although the overall informatization level of our country's television station is higher,the informatization level of advertisement management is in a relatively low level.With the rapid development of computer technology and network technology in our country,it is a general trend to use Internet technology to manage advertising business.Our research focus on development of an advertising management system suitable for radio and television stations,which can help us to realize the efficient information management of television advertising.The information system we developed,provides many important functions,such as powerful query and statistical analysis,which is very difficult for artificial management.The research work in this thesis include the following three aspects.(1)analysis on the market requirements and the character of the data flow in the advertising management system,determine the functions and data interface of the management system.(2)The frame and function module of the system are designed.The system adopts three layers B/S structure,which is composed of 6 functional modules.Through the system,we can manage the contract,advertisement and the broadcast of advertisement,and also can manage the financial information involved in the advertising business.The relevant statistical data provided by the system can provide a basis for the decision-making of the TV station leaders.Staff can add ad information online and can upload video ads.The system has the contract and advertising approval function to ensure that all of the advertisements are in conformity with the relevant regulations.Meanwhile,this paper also designs the database table structure of the system.The system ensures the number security by means of logs,roles,firewalls and so on.(3)The reliability of system operation is tested,which ensures the security of the system through function and performance test.