Problems And Strategies In The Process Of Newspaper-Net Interaction

From the history of the development of Internet,we can find that there was a convergence of the newspapers with the Internet ten years ago,but we also can find that most of them still stayed at the primary stage after ten years.At present,the condition for the Convergence of the newspapers with Internet has been completely matured,because the speed of developing of Internet is very fast,but the speed of developing of newspapers is so slow that they can not make more profits.In order to solve the problem,some scholars research into the experience of American,of Singapore,of Britain,and so on,the other scholar also inquired into the questions of China and put forward some measures but the measures are too divisible.Moreover, they did not find out the reason of failure of the convergence of the newspapers with Internet,they did not put forward some measures that is in accordance with the problems.Facing the different media environment,the reporters have realized that they must gets rid of the old and reform the original development way if they wants to survive. Taking road of the multi-medium fusion,they construct their newspaper website and carries out the newspaper-net interaction positively.In this way,they not only may extend their industrial chain,but consolidate and expand original readers,bringing the rich profit repayment.This article is consisting of four parts.The first part gives a description to the phenomenon and essence of newspaperr-net interaction,carring on its development process and type,then points out the dissemination superiority and inferiority between newspaper and newspaper website.The second part wants to discuss the theory background of newspaper net interaction phenomenon in order to provide the theory support to study the newspaper-net interaction.The third Part is major in analyzing the realistic background of the media phenomenon.The change of receiver market,the competition in different media and the weakpoint of traditional media,all these indicate that newspaper must be reforming.At the same time,rapid development of new medium technology has provided the possibility for this kind of reforming.The forth part uses the method of content analysis to induce the model of newspaaper-net interaction.In this part,the writer carries on the newspaperr-net interaction characteristic,as well as existence question that traditional media have been presented in the reality.Finally , this article discusses the development mentality of newspaper-net interaction.The writer tries to point out that the tradltional media must be based on be deep in plowing content,increment channel and brand the cultivation.Then they can carry out the newspaper-net interaction benign,smoothly and effectively.