The Study Of The Production And Influence Mechanism Of The Network Public Opinion Based On Microblog

Every technical innovation of communication can initiate significant transformation in the human society life. Microblog, as a kind of rising mass media that shows typical characteristic of the "We Media", it soon swept the whole world and affected people's social life with the properties of openness, interaction, convenience, inclusiveness and grass roots. The microblog enormously liberates populace's power of discourse and represents a brand-new individual expression mode. Not only did it caused the profound change of the dissemination environment, but also it develops into the public opinion position which has great influence on public opinion function day by day. The enhancement of microblog research is propitious to the correct rules and methods in network public opinion and is of great benefit to constructs the good public opinion environment.Based on the guidance of Communication and Public Opinion, this paper selects microblog and network public opinion related to the microblog communication as research object. It outlines the development and influence on some basic rules based on the microblog dissemination of the network public opinion production, gives some valuable comments and suggestion on network public opinion by means of analyzing the microblog development, the microblog communication pattern and the characteristic, the communication environment transformation, the microblog communication to the public opinion production essential factor function, the problems of creational patterns and mechanism.