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Analysis The Influence Of Microblog On Network Public Opinions

Posted on:2013-06-06Degree:MasterType:Thesis
Country:ChinaCandidate:L Y A N W AFull Text:PDF
GTID:2248330371466709Subject:Administrative Management
Abstract/Summary:PDF Full Text Request
The development of internet technology and popularization of internet application, make the network become the carrier and platform of information dissemination. The microblog’s appearance gradually changed the way people get information, its low threshold, openness characteristics make people’s voice heard, in many report of social events, the microblog makes itself as a fields of public opinions, performs the real-time, timeliness and other advantages.This paper utilize the method of network questionnaire investigation, extract useful information of mass data, based on three angle of network public opinion, combined with the literature research sort of social psychology, network sociology and other theories, put describe statistical analysis and comparative analysis into user attributes and behavior influence studies, using the general frequency statistics, comparison and difference analysis method to sum up the microblog’s influence on the emergence, spread, and interaction process of network public opinion, and for this research foundation put forward "The relationship patterning based on six microblog application and network public opinion".The internet accelerates the progress of the whole society, people always look for more convenient way to get information by one-click.The penetration of microblog’s application among internet user impel internet users extend real life to network. The microblog not only change the way people get information, also changed the generation, transmission and interactive mode of network public opinion, even change the reality social structure. This article discuss the influence of the network public opinion from many angle, provide the theory basis for dividing the stage and effectively guiding of network public opinion.
Keywords/Search Tags:microblog, network public opinion, network public opinion carrier, influence
PDF Full Text Request
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