Assessment And Empirical Study On Chinese Book Circulation Fficiency

Since the reform and opening up policy came into effect, thirty years past. During this period, Chinese book circulatione industry have achieve a stirking and rapid development. Especially at the early decades, some of the total amount index, like total sheet, total publishing amount, total kinds of books and so on, have been growing persistently and abviously. The number of press is doubled as that in the early days of The new China; Press system are taking an comprehensive reform, and the main position of competition in the market be further strengthened while the collective progress tends to predominate; kinds of economic parallel in publishing field—the market forces inject new vitality for book circulation industry. But in the process of rapid development also exposed many problems gradually:Book circulation channels are obstructed; the book market turns to be frothy; high invertory is hard to reduce; the enterprise of book circulation have a high cost and low efficiency... To sum up, we have a low book circulatione industry efficiency, and the expansion of book market is stucked. The products of book are also competed by other culture, educationand entertaiment products. Additionally, under the all economic situation after21century, the revolution in information technology and foreign capital'enter formed the external shocks of Chinese book circulation industry. The external and internal contradictions conflict makes our book circulation industry must face crisis, face up to their problems and to try to improve, because that is the only way to reply to all the challenges.Many scholars and actual workers of our country have studied on the problems of the book industry from many angles. but a large study scope of the basic frame of the book marketing, in book publishing industry study. Angles are mainly through book circulation channels, main body, logistics and supply chain management, but few about book circulation efficiency research, especially books circulation efficiency and the influence factors, and it is the very important questions in the book circulation industry developmen.In this paper, on the basis of relevant research through the book circulation efficiency, combine the present situation of Chinese book circulation industry, according to the circulation of the establishment of index system efficiency principle, from the book circulation channel efficiency, book circulation organization efficiency and book circulation of the angle of output efficiency set up a book circulation efficiency evaluation index system; Using the factor analysis method and make the correlative empirical research, finally on the basis of empirical explored the book circulation in China to enhance the efficiency of way.Full text used six chapters in this paper. The first chapter and the second chapter basically is the literature review and theoretical overview of. The third chapter and the fourth chapter as the main body part. The third chapter is as books circulation efficiency for total goal level, set up books circulation efficiency evaluation system, including books circulation efficiency fluency index, book circulation efficiency index and book circulation scale efficiency index three level2index benefit and twelve all level3index. The fourth chapter for empirical research. Due to the national related index statistical is differ, this paper compared the zhejiang province with nationwide situation, found that the contrast of zhejiang with the national development trend is identical roughly. So as Zhejiang province an example, the paper makes an empirical analysis used the factor analysis method on book circulation efficiency of zhejiang province, and reflect our country's book circulation of the whole situation of efficiency. The empirical results obtained in2003to2009years of development and evolution trend; Calculate the weights each level3indexes relative to level2index and secondary indexes relative to the level of the general index, verified the importance of the relevant indicators. Chapter5discussed the approachs of how to enhance our country's book circulation efficiency. In chapter6, it summarized the full text and blueprint the future development and research of the books circulation industry in the future.