On The Law Of The Industrial Chain Of The Fashion Journal

Being a industry cluster, vogue has taken a great important part all over the world market, it has a deep effect on modern production and modern life. What place does the vogue journal taken in this big industry cluster, what is the industry chain of the vogue journal and what is the regularity of this industry chain. This is a foreword research both theoretically and practically, and this is also the main point of this paper to discuss.Based on culture industry research, the paper analyzed present situation of the vogue journal and it's history, summarized the evolve regularity of vogue journal industry chain, found the speciality of vogue journal industry chain and to discover the relationship between vogue journal and other correlate industry in order to offer the suggestion to the development of the China's vogue industry in the future. The paper is consist of four parts.In the first part, we defined the category of the vogue journal, analyzed the vogue journal from the two aspect of theoretic and market.In the second part, we analyzed the speciality of the vogue journal, compared to other media, and point out the industry chain that confined them.In the third part, we analyzed the typical cases, according to supply chain, source chain, brand chain, service chain, and point out the regularity of the vogue journal. In the last part, we offered some advice to develop the Chinese vogue journal, pointed out that we should associate globalization and gentilitial, capitalize on the regularity of industry chain in order to develop Chinese vogue journal at the background of economy globalization.