Industrail Chain Study Of Unimedia's Network Homemade Video

With the development of Network homemade video,the Network homemade video had a better industrialization development.Until 2015,the BAT all have homemade video industryand.This industry already became the sunrise industry.With huge capital run into this industry,it is important for these companies who specialize in Network homemade video to think about the suitable way to develop.This paper first introduces the development of UniMedia and the current situation of it.Then,I does research about the reaction of UniMedia's Network homemade video by the audiences.Then discuss the industrial chain based on the industrial chain appreciation theory structure.The paper analyzes the current situation based on the content product,transportation methods,advertisement and derivatives products.Then provides rele vant suggestions about the UniMedia's industrail chain.The study thinks that the UniMedia builds the full industrialchain structure of the homemade video,does the multi-dimensional integration of the industrial chain and has a lot of creations on the spreading channels.It also takes the artist economic as the most important part on the construction of the industrial chain,which integrates the artist economic into the macro-framework of the company's development.The previous researches about the industrial chain mainly take the video websites as the object and study the management strategy.Comparing with them,the innovation of this research is that directly study the company,which specializes in making the Network homemade video.The research chooses the UniMedia as the object and studies its industrial chain of the Network homemade video.The shortage of this research is that the language expression needs to further develop.