The Study Of Governmental Function Under Construction Of Rural Radio Station

Cable broadcasting is rural with Chinese characteristics propaganda tool for ideological and cultural construction in rural areas and important position, but also the whole society and the establishment of public cultural service system, an important part of building a new socialist countryside is an important starting point, cable broadcasting Construction is also a welcome by the broad masses of peasants cultural projects, foundation engineering, popular works. Rural Radio is a public service government departments and relevant social organizations to meet the needs of farmers for the provision of public broadcasting-related service behavior of public goods, the purpose of dissemination through radio coverage, so that the majority of farmers to high-quality radio listening, access to broadcast media to bring information and communication, culture, entertainment, multi-level, diversified services and ensure the realization of basic cultural rights of farmers, in order to play an active role in new rural construction. At present, the phenomenon of rural radio has caused the Depression of the concerns, the government plays a direct relationship between the public and cultural functions of the fate of the broadcasting industry in rural areas. From the start the functions of the government's public culture, dissection rural radio development constraints, the Government sought the development of rural radio countermeasures. Except the introduction and conclusion, the total of three chapters: the first chapter of the text referred to the concepts and theories related to simple interpretation. The second chapter is the development of Yancheng City Pavilion Lakes region to analyze the situation of rural radio. The third chapter to strengthen government functions, government cultural management philosophy through the update, the government culture of innovation management, change management and other government cultural point of view, to explore at this stage Yancheng City Pavilion Lakes region to promote the development of rural radio initiatives.