A Study On The Evolution Of Competitive Intelligence-a Co-word Analysis Perspective

Co-word analysis, a most widely applied means in scientific metrology, analyses and identifies the main knowledge structure and hot research points of a certain subject by using co-key-word and co-subject-headings, especially reveals the main research structure of a certain subject in a visual and pictorial way, as with the rapid development of visualization technology in recent years in particular. On the basis of the relative studies home and abroad, using the tool of co-word analysis, studying the research literatures on competitive intelligence in the CNKI database, by analyzing the number of the co-occurrence frequency of their key words, this paper reveals the present evolution situation home in a visual way by applying the methods of factor analysis, cluster analysis and multidimensional scaling analysis.First, this paper analyses the current condition of competitive intelligence home and abroad through the plain method of literature metrology, summarizes comprehensively the deficiency in the hot field and research structure of competitive intelligence within the country. Second, this paper introduces the common study process of competitive intelligence by dealing with its origin and principles, summarizes the current study condition, advantages and disadvantages of co-word analysis, and illustrates the close connection between co-word analysis and the multidimensional scaling study of subjects, thus establishing a theoretic basis for the next chapter to analyses the domestic evolution situation of competitive intelligence. Third, this paper determines the high-frequency key words to reveal the heated issues of the study of competitive intelligence home by studying the frequency of the key words in the relative research literature. Then, we show the research structure of the competitive intelligence home by discriminate analysis through analyzing the co-occurrence of high-frequency key words. Finally, it brings out the current domestic evolution situation of competitive intelligence study by studying the heated research issues and structure, providing a reference to the scholars studying competitive intelligence.