| We are now in the era which is mastered by the image, the way the image perception of things has become a common way of understanding. Following, the way of audience to read has changed, people are out of the traditional text needs. Correspondingly, the demand of picture is growing. Therefore, newspapers and periodicals are successively swept through the "Re-design" and "Revision".Whether the "Re-design" of foreign claims, or "Revision" of domestic so-called, pictures are among the hardest hit of reform. To some extent this means that print media have also entered the "Era of Pictures".In comparison, whether ideas or practical effect, the "Revision" of domestic are not as mature as the "Re-design" in foreign. Therefore, this paper select "Sports Illustrated" as the research object, in order to find SI's characteristics of using pictures and advantages of visual effects."Sports Illustrated" was founded in 1954, which is owned by media giant Time Warner. It is the first comprehensive sports news weekly periodical in the United States, and it is also currently the world's largest circulation sports magazine. It has over 3 million subscribers and is read by 23 million adults each week, including over 18 million men,19% of the adult males in the United States. It was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twice.In this paper, we randomly selected one periodical per month of 2009. This paper did a lot of data statistics of pictures which are published in these periodicals and the covers of all year, systematically sorted and researched them. And then we concluded the basic idea of how SI using pictures. And it is mainly explained from number, format, content and visual effects of picture.In form, pictures which SI used are varied, Including panoramic photographs, perspective photos, medium shot photos, close-range photos, features, cartoons and diagrams. It almost let a hundred flowers bloom on the broadcasting of pictures'forms.In the content, pictures published on SI are focus on NFL, MLB, NBA and NHL. Meanwhile, golf, tennis and NASCAR are taken up a lot of weight.Concerned about star players is the common feature of all periodicals, SI is no exception.Pictures of competition scene are emphasizing body collision and reducing the realistic of site.Pictures lay emphasis on exclusivity and creativity. SI often invite stars to take photos, which perfectly combined sport and art.In visual effect, exclusive pictures take emphasis on both spirit and form. The use of solid color background outstand the main body's poses and expressions. On set pictures can capture the wonderful moments of plays, full with dynamic and visual impact. Computer synthetic images are complex, and can express the intention of editors. Otherwise, the pictures on application directory make clear focus on this issue, larger cross-edition of photo gallery which accompanied by a brief concise text description, tell to readers the stories of many remarkable moments about sports. Pictures which spice for articles create different visual effects by location, size and composition changes.This analysis derived from the above aspects, SI for its rich picture resources, the atmosphere layout set has reached the realm of integrated graphics. |
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