Development Of County-level Radio Space Exploration

In this thesis, the county level in China to study radio, radio station in Nanchang Qingshan Lake District FM93.4, the system analyzes the frequency characteristics and FM93.4 operating characteristics, analyzes the geographical space and in Nanchang current broadcast against the backdrop of the great development of the dual condition, FM93.4 is how attractive the type of broadcasting through the development of the brand building and innovation in order to gain their own development space.The success of FM93.4 is of special significance to the case. As a county-level radio station, it seized the market opportunity, first to carry out market reforms. From "Commission", "advertising agency" to "format station" This radio station only after seven years of operation, have taken a good development. This will sort out the past 20 years of broadcasting development policy changes, the county level the existence of radio stations. Combined with regional characteristics, changes in the media environment under development at the county level to explore the radio.The first chapter introduces the thesis background, purpose and meaning; The second chapter describes the development of broadcasting policy background and status of county-level analysis of the policy background of generating radio; third chapter describes the ecological environment and its broadcast in Nanchang features; the fourth chapter:The development of FM93.4's history and status; Chapter 5:the frequency characteristics of FM93.4,it's about a detailed study of its target audience and content-targeted form of analysis. The sixth chapter is from the advertising business, offline activities organization and planning, "event marketing" and the Broadcasting Union, the development of four aspects of the operating frequency of FM93.4 for discourse analysis; the last chapter:the development of FM93.4 summary of the process, analyze bottlenecks in the development and difficulties encountered, and summarizes FM93.4 pairs of counties in the development of radio for reference.