Marketing Strategy Optimization Of AQ Radio And Television Station Advertising Business In The New Media Time

In the mainstream of the new media time,Internet information technology is used and loved by more and more social groups.The explosive development of new media and we media rapidly occupy the advertising market space of traditional radio and television media.In this context,local radio and television stations should face up to the fact that the current situation of new media development,in the full study and application of marketing theory,timely reform and upgrade the advertising marketing strategy,and create advertising business marketing strategy to adapt to the new media era.On this basis,local radio and television stations can fully absorb the dividends of the development of new media technology,further strengthen their brand image and media communication power,and make use of the local programs with distinctive local color to form a significant communication advantage in the signal coverage range.This paper provides a theoretical framework and guidance for the advertising marketing strategies of traditional radio and television media in the new media era,which are needed for survival and further development.It has positive significance for the reform and promotion of advertising business of local radio and television stations.This paper takes the advertising business marketing strategy of AQ radio and television station as the research object,systematically analyzes the problems and causes in advertising marketing,and puts forward the optimization design of advertising business marketing strategy combined with the advertising business marketing environment.Specifically,it mainly includes the following aspects.First,it briefly introduces the background,significance,methods and ideas of text research,as well as domestic and foreign research review.Second,it reviews and sorts out the relevant concepts of new media and advertising and 4Ps marketing theory,which is mainly used in the research.Third,it analyzes the internal marketing of advertising business of AQ radio and television station Environment,external environment and competitive environment,SWOT analysis method is used to analyze the opportunities and challenges it faces.Combined with interviews with advertisers and advertising marketing personnel,as well as questionnaire survey of local consumers,this paper analyzes the marketing opportunities and target markets of AQ radio and television station advertising business.Fourthly,it comprehensively understands the current marketing situation of AQ radio and television station advertising business This paper makes a detailed analysis of the advertising business marketing of AQ radio and television station from four aspects of product,price,channel and promotion.On this basis,it finds out the problems in advertising marketing and analyzes the causes of the problems.Finally,combined with the characteristics of the new media era,this paper uses 4P.marketing theory to give AQ radio and television station advertising business marketing strategy optimization suggestions,which provides a reference and perspective for AQ radio and television stations and local radio and television stations in the same predicament.