Newspapers Management Stragedy In Digital Times

According to China Internet network information center in January 2009 survey report, China in 1994 and 1995 formally to access the Internet society is open and provide corresponding services by 30 June 2008, the total number of users to first place, arose 2.53 billion people in the world.Along with the development of new technology, new media as a representative of the network, the rapid rise of electronic paper produce marks the arrival of the era of digital news. Facing the impact of the strong, facing the market share and occupy new media, the traditional media, where the future? As alwin & # 39; TuoFuLe description of human social experience ", "three times, the traditional industry as the tide is facing a huge wave. The tide of the rapid development of digital technology, new media bullish outlook and young audience for the continuous shunt form, is rough. Traditional newspaper has reached a critical juncture of strategic transformation needs.Facing the new technology, network television media, because of its characteristics of painting with sound itself, is a comparatively small impact, "Never met by the" voice charms, radio is adopted, fully embraced the Internet use new technology for the development of radio, and create a new newspaper is always rely on news content and information to win the audience, face. "the new media, the newspaper appears individual effort is less preferable. In 2004, China advertising revenue growth 16%, and four overall growth of the traditional media, which is only 5% of Chinese traditional media advertising business since 1981 first decline to single-digit growth, and newspaper advertising revenue of Chinese newspaper unexpectedly negative growth, is unprecedented.Digital times newspaper, how should live? This is a very clearly not ask the question. What is a form of newsprint paper, or how the journalists behind how do for a living? As the four traditional media of the newspaper, it's way of management, it not only how should continue to other traditional media development has important guiding significance for the media industry, also can survive in digital age discrimination.Based on the analysis of the newspaper in the digital age living environment and the background of its own characteristics, newspapers and other media in the digital age of traditional way of survival for the content, the analysis in digital age newspaper business strategy and the future development direction. Based on theory of news dissemination, maxwell, the essence of news 5w theory and the party's propaganda and news such theory as the guide, using literature analysis and case analysis, content analysis and other methods, the key research and discusses digital era under the mode of operation, the paper analyses the current digitized times newspaper, explains the operation of the digital age newspaper business newspaper, for some pitfalls of future development and management, put forward into the embrace of Internet, digital information Co., LTD, this time to further strengthen conclusions.