Reflection And Redemption Of The Digital Transformation Of Traditional Newspapers In The New Media

Since entering the21st century, the new media to Internet information technology, digital technology and communication technology as the support, has made rapid development, the traditional newspaper suffered an unprecedented impact, newspapers in the advertising and circulation, reader loss and dilution influence and competitive costs rising and so on the many kinds of the plight of distress.Facing the traditional newspaper industry development bottleneck problem, this paper not only analyses the reason of representation, the superficial, also trouble reason to print development has made the comprehensive thorough analysis. I always think, although new media to traditional newspapers have a big impact, but new media can not become the inventors of the traditional newspaper recession.From2005newspaper death theory in the industry, on the to the rapid development of new media in2014, has nearly10years, no matter how era of information dissemination environment change, the debate on this topic is constantly, traditional newspapers for its unique advantage reached a basic consensus will not disappear in a short time. New media after10years the development of a cycle, the theory of the newspaper to see whether they will die, the author deeply on senior scholars point of view, think that newspapers will not die just won’t go away, this paper forms a short period of time for some insolvency, mismanagement, lack of competitiveness of the newspaper, shall establish and improve the mechanism of the newspaper out, take the market competition mechanism to accelerate its demise, exit the market.Traditional newspapers in the face of new media to bring huge challenges, has been looking for newspaper survival and the development way. These years the people have been in the newspapers and new media integration as the core idea, and will be put into practice, through the newspaper advantage grafted to the new media technology, to create a series of newspaper new form, such as newspaper website, mobile news,3d newspaper, the newspaper and so on, but there is little success, at the end of the new media didn’t develop well, traditional newspapers have a second hit again. In this article, through an overview of the traditional newspaper digital transformation into the erroneous zone, and for operation of new media to make reflection on newspaper error trying to seek the survival and development of traditional newspaper self-salvation. Finally put forward the digital transformation of newspaper is only grow not purpose but means of traditional newspapers, the traditional newspaper industry development, the fundamental is to the newspaper, let new media independence from newspapers, at the same time, reasonable use of new media developing itself.