Research On The Transition Of Traditional Newspapers And Periodicals Participating In Public Opinion Management In The New Media Era

Under the impact of the global new media technology revolution,traditional media,especially newspapers and periodicals industry suffered a huge shock.In this case,traditional public opinion propagation and guidance pattern have been changed,which brought omnibearing and deep influence to news propaganda.The problem has appeared that traditional newspapers and periodicals industry has been marginalized that it cannot control mainstream of public opinions completely.Therefore,it is necessary to carry out the transition research that traditional newspapers and periodicals participation in public opinion management style.As for the local traditional newspapers and periodicals sample selection,digest is a field that few researchers studied before.And digest has its specialty.In addition,it still has particular influence of public opinion.Therefore,the digest participating in public opinion management style research should be promoted with effort.In one hand,digest industry should carry forward inherent influence advantage of traditional digest,on the other hand,it should learn from new media.Only in this way digest industry can carry out deep transition and adapt development requirement of new media era.The researcher believes that the overall thinking of the digest transition is that remolding its role of "gate-keeper" and "trimmer" and integrate propagate element of new media era on this basis.So that digest become more conform to characteristics of the times and more accepted by the public opinion audience,which is helpful to participate in government public opinion indirect control efficiently.Alter transition revolution,if digest industry seeks breakthrough development,it must determine the goal of development after transition which is playing a more important role in government public opinion guidance and become a tool of government public opinion guidance ultimately.The key points of its effect arc intensifying agenda setting function,generating opinion leader of convergence media and participating in public opinion analysis.