Research On Importing CIS Of Deep Blue Culture And Art School

In such a rapid development of the society, the competition between enterprises has been developed to theoverall strength of a full range of competition. The overall strength of enterprises and the comprehensive and isusually in the corporate image and brand image reflected in the public mind. Therefore, an enterprise’s overall imageand brand image has become the key to success. Corporate image strategy as the core enterprise identificationsystem CIS and popular W estern years should be counted as modern enterprises need to import competition strategy.In fact, many domestic and f oreign enterprises to succeed, introduction of the CIS enterprises, with a small investmentto create a good corporate image and brand image, and obtain higher economic benefit and social benefit. At present,education and training industry is uneven, some good and some bad, dark blue culture and art school in enhancingcorporate image and brand building enterprise, scientific and reasonable CIS strategy applied to the deep culture artschool image building and establishing "blue culture" brand to, obviously very significant.This paper makes a systematic study of the deep culture art school into CIS. Specifically, this research work to dois:(1) Blue culture art school into CIS research. This paper discusses the research background of deep blue cultureart school into CIS and the significance of the study, outlined in the CIS the United States, Germany, Japan, SouthKorea and China, and then the study objectives, research contents, research ideas.(2) The theoretical basis of theresearch school of art into the CIS. In this paper the definition of CIS, analyses the connotation of CIS, then from MI(Corporate Identity), BI (behavior identity), VI (corporate visual identity) of the three factors discussed in detail theelements of CIS and their relationship, then discusses the objectivity, covered by CIS social, strategic, systematic,integrity, stability, diversity, competition, the originality of nine basic characteristics, in order to lay a theoreticalfoundation for the subsequent dark arts school into the CIS study.(3) blue culture art school into the CIS study. On thebasis of Chinese culture and art school into CIS status and deep culture art school general situation, analyzes theimportance of market environment and the introduction of CIS into the deep cultural and art school, and thendiscusses the CIS design of deep culture and art school idea recognition, behavior recognition from MI BI, visualrecognition of VI etc..(4) of CIS into the deep cultural and art school. The first analysis of China’s culture and ArtSchool of introducing CIS strategy, points out the existing "planning, investigation," light "heavy light design,implementation","heavy form, light content" and other errors, slightly, personalized, operational principles, and mustfollow and then discusses the deep cultural and art school importing CIS, and finally gives out the blue culture artschool into CIS recommendations.