Comparative Study On The Development Of TV Industrial Management

TV has been recognized and developed as an industry in most countries in the world, but in China for a long time it has only been regarded as an unit supervised strictly under the central government. With China's further deepened reform and more open to the outside world, China's TV cause has developed rapidly and people come to realize TV has industry attribute. Especially after China's entering into the WTO, TV industrial management(TVIM) has gradually become the subject concerned by the academe and executives of TV . Althouth there has been many books and articles written about it, few of them sort out the development history of TVIM at home and abroad by the numbers, sum up it's characters or put forward any theories significant to the future by comparing. China TV industry is one part of the world TV industry. With the increasing momentum of globalization, it's necessary to know about the history and features of western TVIM. This article studies and compares the development of TVIM in China and western countries, dividing them into 3 phases and summing up their 4 features. What's more, this article probes into the perplexity and future development of the China TVIM at a macroscopic angle.Western TVIM especially the American TVIM buds and develops in a condition of capitalist economy. Thus the American TVIM could develop freely nearly at the beginning and be immune to any ideology. It also believes that the guidance of market is more important than social obligation. After difficult initialphase and adequate development, American TVIM takes on the features of combination of market competition & monopoly management, diversified conformity & large-scale management, multinational progress & global operation, as well as legal supervision & free operation. China TVIM is in the initial developing phase of its short history. With the flying development of China economy, China media industry including TV has also been melt into the chorus of the world media industrial management more deeply. So the future of China TVIM faces both big challenges & unprecedented opportunities. China TVIM experienced the course of pre-industrial management phase, initial exploring phase & gradually formed phase. Its specialties are the combination of double qualities & limited management, ad. dominating & multimanagement, industrial conformity & indigenous management, rule absent & out-of-order management.The features of China TVIM development reveals its many disadvantages in the background of western TVIM development. This article discusses at a macroscopic angle the paradox producing by the double qualities of China TVIM, and the plight of 2 micro-operating modes in this case. It also points out the way to a future bright China TVIM lies in the restructure of China TVIM's developing pattern. It puts forward the idea that China TVIM should develop in different styles according to its different functions. That means on the premise that China TV reflects the opinion of the Communist Party, central government & people, China's present TV stations should be classified into government station, public station & commercial station, and we should make a better comprehension about the system environment of China TVIM so as to make a premise for the great progress of China TV industry.