Cultural Ponder On Media Yellow Journalism Phenomenon Of Our Country

The yellow journalism origins from 19th century 90's American journalistic circles. The appearance of the Chinese yellow journalism is slightly later to the United State. The production of Chinese and American yellow journalism respectively has its profound time background and the cultural origin, its characteristic not only has the similarity, but also has the difference. Compares with the American yellow journalism, the Chinese yellow journalism has experienced the evolution course that from "the fantastic story" to "the pornography" in the report content. In the manifestation, it has experienced the progress that from the "literature" to "the entertainment". Said from some kind of degree, these characteristics of the Chinese yellow journalism are extremely close with the Chinese culture. The traditional culture, the residential culture as well as the commercial culture all causes the main cultural reason which the Chinese yellow journalism produces. Therefore, the restriction and the guard yellow journalism not only needs hard restriction of politics and laws, but also needs to display strength of cultural soft restriction from the cultural angle, moreover along with society's development, the cultural soft restriction will play the more and more vital role .